The Stories behind our brand
I AM EMMA
IAMME was born from a deep obsession with mindset.
I became hyper-aware of my thoughts and how they shape who we believe we are.
For a long time, I turned to affirmations and while they can be powerful, I felt they never fully captured the truth.
Affirmations often focus on what we want to become, but they can unintentionally highlight what we feel we still lack. And when that happens, they risk creating pressure instead of empowerment.
Real growth doesn’t start with fixing yourself.
It starts with accepting who you are and taking responsibilty for your life.
True mindset work is not about becoming perfect. It’s about understanding where you come from, recognizing your patterns, and choosing where you want to go, from a place of honesty, not self-rejection.
Growth isn’t driven by your imperfections.
It’s driven by awareness. By seeing your flaws, owning them, and daring to admit them. Without letting them define your worth.
Everyone has imperfections. They don’t make you less.
They make you human.
IKBENHET is not about becoming someone new.
It’s about recognizing who you already are.
“What we stand for is reflected in who we choose to stand with.”
The Cotton Bag Company
The Cotton Bag Company is a Belgian partner based in Bonheiden, driven by the belief that every product should carry meaning. Their philosophy, “A Bag with a Story,” reflects a deep commitment to people, craftsmanship and social impact.
Production starts in their own factory in India, where cotton and jute bags are made with care by skilled artisans. By working with their own facility, they ensure fair working conditions, fair wages and full transparency throughout the production process — without intermediaries.
What truly sets The Cotton Bag Company apart is the story behind each bag. Through their Bags with a Story initiative, they actively invest in the wellbeing of the people who make them, supporting local communities and creating long-term opportunities. Every bag becomes part of a larger story — one of dignity, empowerment and respect.
Back in Belgium, the process continues in sheltered workshops, where finishing and handling provide meaningful and inclusive employment. This reinforces their belief that social responsibility starts close to home.
We are proud to work with The Cotton Bag Company, a partner where purpose, transparency and care are woven into every detail.
Discover the story behind the bags:
Stanley/stella
We choose partners who share our values of ethics, sustainability and real impact and that’s exactly why we work with Stanley/Stella, a Belgian-founded brand. They are a trusted leader in sustainable apparel, known for innovating the way clothing is made and redefining what responsible fashion can look like.
Stanley/Stella focuses on quality over quantity, using certified organic cotton and responsibly sourced materials. Their garments are produced with respect for the people behind them, ensuring fair working conditions and long-term partnerships throughout the supply chain.
What we value most is that sustainability is not a trend for Stanley/Stella, but a core belief. They continuously work to reduce their environmental impact while remaining open and transparent about their processes and choices.
By choosing Stanley/Stella, we choose clothing made with care, for people, for the planet, and for the future.
PasPrint
For all our printwork we work with Pasprint Antwerp, a local partner specialised in high-quality textile printing.
Choosing Pasprint means choosing local craftsmanship, precision and care. By working close to home, we reduce unnecessary transport and stay closely involved in the process.
What we value most is their attention to detail and shared respect for the product. Every print is handled with intention, ensuring that each piece reflects the message it carries.
Contact us
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